Introduction

This Cookie Policy aims to inform you in detail about the use of cookies and other similar technologies on the website www.procure.ma (hereinafter the "Site"). By using our Site, you agree to the use of cookies in accordance with this policy, unless you have configured your browser to refuse cookies.

What is a cookie?

A cookie is a small text file that is stored on your device (computer, smartphone, tablet, etc.) when you visit a website. It contains information about your browsing activity and allows a website to recognize you on subsequent visits. Cookies are used to improve the user experience, analyze website traffic, and offer personalized services.

1. Types of cookies used on the Site

We use different types of cookies on our Site, classified according to their purpose and duration.

1.1. Essential Cookies

Essential cookies are necessary for the proper functioning of the Site. They enable navigation, allow you to log in to your account, place an order, or perform other actions essential for using the Site. These cookies cannot be disabled in our systems. They are generally only set in response to your actions, such as setting your privacy preferences or filling out a form.

Examples of essential cookies:

• Session cookies
• Authentication and security cookies
  
  

1.2. Performance cookies

Performance cookies allow us to track and analyze how users interact with the Site. They help us improve the Site's functionality and usability by collecting information about your browsing behavior, such as pages visited, time spent on each page, or any error messages encountered.

Examples of performance cookies:

• Audience tracking cookies (e.g., Google Analytics)
  
  

1.3. Functionality Cookies

Functionality cookies are used to enhance your experience on the Site by remembering your preferences or allowing you to interact with specific features (for example, remembering your language choice or your favorite products). These cookies are not essential for browsing, but they do allow for a more personalized experience.

Examples of functionality cookies:

• Language preference cookies
• Cookies to remember items added to the cart
  
  

1.4. Advertising and targeting cookies

Advertising or targeting cookies are used to show you personalized ads based on your browsing behavior. These cookies may be placed by third parties, such as advertising networks, to track your online activity and present you with ads tailored to your interests.

Examples of advertising cookies:

• Advertising tracking cookies (e.g., Google AdSense)
• Cookies used for retargeting (targeted advertising)
  
  

2. Cookie Management

You can manage cookies directly from your browser. Depending on the browser you use, you can accept or reject cookies, delete existing cookies, or configure your browser to warn you before accepting a cookie.

Here are general instructions for managing cookies on the main browsers:

• Google Chrome : Settings > Privacy and security > Site settings > Cookies
• Mozilla Firefox : Menu > Options > Privacy and Security > Cookies and Site Data
• Microsoft Edge : Settings > Cookies and site permissions > Cookies and site data
• Safari : Preferences > Privacy > Cookies and website data
  
  

You can also configure your browser to refuse certain types of cookies, but please note that disabling cookies may limit certain features of the Site, including those that require identification or personalization of the user experience.

3. Cookie storage

Cookies have varying lifespans depending on their type. Some cookies are temporary (session cookies), meaning they are deleted as soon as you close your browser, while others can be stored for a longer period (persistent cookies).

The retention period for cookies depends on their type, but generally, performance and functionality cookies can remain active for a maximum of 13 months . After this period, consent must be renewed.

4. Sharing data with third parties

Some cookies used on the Site are provided by third-party partners (for example, advertising networks, audience measurement services, or analytics providers). These third parties may collect data relating to your browsing habits on different websites, including the Site.

Here are some examples of third-party partners with whom we may share cookie-related data:

• Advertising tracking cookies (e.g., Google Ads)
• Meta Ads cookies (formerly Facebook Ads) : used for the delivery of personalized ads and retargeting on Facebook, Instagram, and other Meta platforms.
• TikTok Ads cookies : used to deliver personalized ads on TikTok and for user retargeting.
• Triple Whale cookies : used to analyze the effectiveness of online advertising and sales, as well as to obtain data relating to marketing campaigns.
• Northbeam cookies : used for marketing performance tracking and traffic and conversion source analysis.
  
  

The data collected by these partners may be used for targeted advertising or statistical analysis, and you have the option to manage your preferences directly with these providers through their own cookie management tools.

5. Third-party cookies and links to external sites

The Site may contain links to other websites that may also use cookies. We encourage you to review the cookie policies of these external sites before browsing them, as we do not control their information collection practices.

6. Changes to the Cookie Policy

We reserve the right to modify this Cookie Policy at any time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, along with an updated revision date. We encourage you to review this policy regularly to stay informed of any updates.

7. Contact

If you have any questions or concerns regarding our use of cookies, you can contact us at the following address: contact@procure.ma .

By using the Site, you consent to the use of cookies in accordance with this policy, unless you have configured your browser to refuse their use.